Oct 14, 2026
How to Score Companies Using Publicly Available Data
Public data helps B2B sales teams score companies, identify buying signals, and prioritize outreach based on business relevance and recent activity.
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Author
Karolína Hlavová
Growth & Content Specialist
Focused on content creation, social media communication, and brand consistency, combining creativity with strategic marketing and modern B2B communication.
Published Work
Articles by Karolína Hlavová
22 articles
Oct 09, 2026
Static Lead Scoring vs. Dynamic Account Scoring
Static lead scoring ranks prospects using information that usually changes slowly, while dynamic account scoring considers what is happening at a comp...
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Sep 30, 2026
How to Rank Target Companies Before Starting Outreach
A large prospect list does not tell you who to contact first. Learn how to rank target companies by combining business relevance, recent changes, and...
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Sep 23, 2026
Can Customer Reviews Reveal What a Company Will Buy Next?
Customer reviews can reveal more than satisfaction levels. Repeated complaints, feature requests, and changing expectations can expose problems a comp...
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Sep 18, 2026
How Partnerships and Integrations Create B2B Sales Opportunities
Partnerships and integrations can reveal where a company is investing, expanding, or changing its product. For B2B sales teams, these events can becom...
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Sep 10, 2026
When Headcount Growth Signals an Upcoming Purchase
Rapid hiring can reveal growth, new priorities, and upcoming business needs. These changes can become valuable buying signals for B2B sales teams.
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Sep 04, 2026
How Website Changes Can Reveal a Company’s Strategic Priorities
A company’s website often changes when its business changes. New products, industries, markets, messaging, and pages can reveal where a company is inv...
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Aug 27, 2026
Leadership Changes as a Buying Signal: When Should Sales Reach Out?
A new executive can change priorities, budgets, teams, and the direction of a company. For sales teams, leadership changes can therefore reveal a pote...
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Aug 13, 2026
Why One Buying Signal Is Usually Not Enough
A new executive, product launch, or expansion can look like a strong buying signal. But one event rarely tells the whole story. The real opportunity a...
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