Explore Our Latest Blog Posts

Published on May 11, 2026

Laura Baginova

Funding often marks the moment when growth plans become urgent, priorities shift, and companies become more open to new solutions. For outbound teams, it is a signal that...

Published on May 10, 2026

Karolína Hlavová

Cold email used to work with simple volume: send enough emails and some people would respond. Today, response rates are falling because buyers are overloaded with generic...

Published on May 07, 2026

Karolína Hlavová

Buying signals like hiring, funding, expansion, and leadership changes can reveal when a company is more likely to buy. Learn how to use public data to spot these moments...

Published on March 14, 2026

MSc. Martin Kozar

Traditional outbound focuses on volume, while evidence-based outreach focuses on probability.

Published on March 14, 2026

MSc. Martin Kozar

Most B2B outbound fails because companies contact the wrong prospects at the wrong time instead of focusing on real fit, timing signals, and decision-makers.

Published on March 14, 2026

MSc. Martin Kozar

Timing signals like hiring, funding, product launches, or market expansion often reveal when a company is most likely to need a solution—making them one of the most power...

Published on March 14, 2026

MSc. Martin Kozar

Buying signals are observable events—like hiring, funding, product launches, or expansion—that indicate a company may be ready to consider new solutions, making them a po...

Published on March 14, 2026

MSc. Martin Kozar

Traditional cold email relies on sending thousands of generic messages, while signal-based outreach focuses on contacting the right companies at the right moment using re...

Published on March 14, 2026

MSc. Martin Kozar

Identifying companies ready to buy requires more than building lead lists—it depends on analyzing ICP scoring, Company Fit, Timing Fit, and People Fit to detect the momen...