Case Study: How Leadyra Wins in Hard-to-Reach B2B Markets

Client:

A company selling precision robotic welding systems to automotive parts manufacturers.

Goal:

Sell €150K+ robotic welding units to factories that are expanding or upgrading their production lines.

Deep filtering

Leadyra scanned 1,200+ manufacturing sites across Europe and isolated 47 expansion projects with active equipment tenders or facility upgrades.

Instead of scraping thousands of irrelevant factories, Leadyra identified only those that:

• announced new factory expansions or automation investments,
• posted openings for “robotics technician” or “automation engineer”,
• mentioned “welding” or “assembly line upgrade” in recent press releases.

Persona mapping

Inside those 47, we identified the 82 people who could actually buy — plant directors, technical managers, process-automation leads — not just “heads of procurement.”

Context-anchored messaging

Each message referenced a specific operational signal, not flattery.

“We noticed your upcoming EV line expansion in Nitra. Our robotic welding solution has achieved 22% faster cycle times in similar production environments — worth a quick 5-minute review to see if the parameters match your goals?”

Channel + timing precision

• Outreach began with personalized emails to establish context and relevance, followed by LinkedIn engagement to reinforce trust and open direct conversations.
• Each channel and send time was selected based on data from previous high-performing campaigns, ensuring maximum reply probability without unnecessary volume (delivered Tuesday mornings, when similar factories had the highest reply rates).

Results

Leadyra sent just 76 tailored messages — not 1,200.
15 replies → 6 qualified leads → 2 deals closed worth €300K+.